Setting the right goals

It isn’t good to say “I’ll sell more wine.” Goals without structure, steps, and accountability are fantasies. And the problem with fantasies is that it’s too easy to walk away from them when it’s obvious you’re not going to achieve them. Setting the right goals in the right way is one of the most powerful Read More…

Goals vs. Expectations

Goals and expectations are frequently confused with each other at many organizations. “Our goal is provide top quality customer service.” … No, top quality customer service should be an expectation with every single interaction with every single customer. Anything less is simply unacceptable. “Our goal is to make great wine.” … No, the wine should Read More…

Monday Challenge: Setting the right goals, the right way

Every Monday I throw out a weekly challenge. Sometimes it’s geared only toward one part of the industry (wholesale, retail, restaurant, or winery/brands) but this week’s challenge can apply to anybody. “Goal setting” is a pleasantly active term that gets bantered about a bit too easily. At a Friday wholesale rep meeting it’s easy for Read More…

On being a professional (or not)

A professional shows up and does the work, and if they’re good, they do it better than most in their profession along with having a good attitude. A professional eye surgeon shows up and does the work they do, even if she is having a bad day or is tired. A professional chess player practices Read More…