Question:

Which of the following is the most successful model?

1. A wholesaler that expands their portfolio, directly resulting in more sales and greater revenue.
2. A wholesaler that expands their customer base, directly resulting in more sales and greater revenue.
3. A wholesaler that shrinks their portfolio and their customer base, yet show growth in sales and profitability.

Think about that.

How do you define success? And success at what cost? (There is always a cost)