As a wine retailer, you lead people to the same wines, tell the same stories, and bring to work every day the same attitude. Time to break the habits.

As a restauranteur, you carry forward the same energy to your team, you suggest the same wines on a regular basis, you train your staff the way you always have. Time to break the habits.

As a wine wholesale rep, you see the same customers on the same day of the week at the same time, all the time. You bring similar styles of wine week after week. You start your sales pitch the same way as always, then try to close the sale with the same tired attempt. Time to break the habits.

To build a habit takes time. To break it takes nothing other than a wish to mix up life a bit.

Don’t hesitate to try something new. You don’t need to keep it up forever. You can always go back to what you’ve always done.