If you are a sales rep, it’s your job:
- to have a current catalog at hand
- to have current pricing sheets at the ready
- to have your phone charged up for the day
- to have extra time built into your schedule to handle last second needs of your customers
- to know how best to communicate with your customers
- to know how to work your digital tools for communication and ordering
If you are a winery or import rep, it’s your job:
- to have current info sheets, labels, and info of your products at the ready
- to know how to use your technology to give presentations
- to have back up measures for your technology, if you are dependent on using it (example: bring your own remote control for your powerpoint, then bring a backup)
- to have the story of your brand/s formed into a well thought out structure that hopefully takes advantage of the Hero’s Journey
- to have business cards to hand out
- to know the history of your products in the market and in particular accounts
These are all non-negociables. Simple as that.