A major point of frustration for many wholesale wine reps is when they see a competitor’s (usually declared inferior) product get a prime spot in a wine shop, or a new by the glass slot at the restaurant they have been working on for months.

Why did that wine get in?

Often there is a great reason. A fresh new 90+ point score. A good deal from the distributor. An awesome endorsement from a local wine blogger. Buzz on the street about that particular wine.

And sometimes it happens for no good reason, other than the buyer wanted to bring it in. Simple as that.