Opening new accounts – the first touch

Opening new accounts is the lifeblood of the wine wholesale business. If you’re not opening new accounts on a regular basis you are beholden to the slicing up of the market by competitors. New business is the only way to stay ahead of that curve. A simple prospecting tool is, of course, email. Make a¬†form Read More…

Sometimes, there is no answer

“How can we sell more expensive wine to more retailers?” “How do we break into the hot new restaurant?” “How can I make my sales reps more efficient and responsive?” “How can we get more market share in this increasingly tight and competitive wine scene?” There is no answer to these questions. If there were Read More…