What are you selling? (Maybe it’s not wine)

A wine sales rep’s life, even with lunches, dinners, samples, winemakers, and travel all involved, can be isolating and lonely. When isolated feelings of “me against the competition” and “us vs. them” creep into the sales mindset, you may find yourself running from account to account to account, pulling bottles out of the bag, presenting everything to Read More…

Plans, planners, CRMs, and what is really needed

Tools, pens, calendars, graphs and check lists. Reminders, pings, pokes, and Things. CRM’s, Saleforce, Zoho, Pipedrive, and Hubspot. SevenFifty. Endless inspirational quotes. Internal meetings, sales meetings, performance review meetings. The value of the tools at the wine sales reps disposal can only be measured by the action taken to use them correctly. Thinking about tools and Read More…

Is the wine good? Or is it helpful?

Wine sales reps are hooked on the “good” of wine. “Isn’t that great?” “What do you think? Do you like it?” “Just delicious wine isn’t it?” This is the all too common conversation after pouring a taste for the buyer. It’s based on the quality of the juice, trying hard to make it sound more Read More…

Trust

Trust can’t be measured, so as a result it’s rarely discussed in a performance or account review. There are few numbers we can attach to these questions. Therefore, because these are unquantifiable, they have become some of the most unspoken points within our industry. When you really think about it, isn’t this what it’s all about? Read More…