Lately, I’ve been seeing the extremes of people in our industry. Maybe it’s the political season stirring the pot and making people squirrely. I don’t know what’s causing it, but many people in our industry (including wine shop owners and salespeople) fall into one of two categories. Either they are a fantastic force of positive Read More…
Month: January 2024
Aim to be the CONSISTENT PROFESSIONAL salesperson
The beverage sales world is similar to other sales jobs in many ways. You represent a product or products, connect with buyers, prospect endlessly, suffer rejection, and pick yourself back up and do it again and again. Yet, in the beverage sales industry, there has been a slide away from two key aspects of Sales Read More…