A simple, honest, no-strings-attached, inexpensive, and targeted gift might be one of the most valuable items in the world.
A DVD of the last Rush tour for your customer that loves the band.
A block of top grade watercolor paper for the restaurant manager who mentioned what she does on off days to relax.
A pair of incredibly funny socks for anybody.
(Note: gift cards might be the most forgettable and beige gift you can give. It basically says “I don’t work very hard at picking things out for you. Sorry. Hope you enjoy Starbucks!”)
An honest gift to brighten somebody’s day. It feeds the good karma jar. Does it result in sales or increased loyalty? That doesn’t matter. Shouldn’t even be part of the equation.