To be relevant in an industry is the simple goal for most workers and most businesses.

To be a restaurant that gets mentioned in the “top 10” lists.

To be a wine that retailers are asking for, not being loaded upon.

To be an employee asked for an opinion on an internal matter.

To be somebody trusted with information and ideas.

To be a sales person that is more of a partner than an order taker.

Find ways to help people and accounts in your world be more relevant. Then the rest (sales, money, community, fraternity, growth) will fall in to place pretty quick.

But here’s the irony: Your goal is not to make yourself more relevant. It’s to make others more relevant.

Your own relevance will build upon that, naturally.