Formula 1 and NASCAR … and wine

Both are about cars going fast.

Both are about driving a set path.

Both are about engines, technology, and momentum.

Both have sponsors, for they are incredibly expensive sports to participate in.

The big difference? The audience.

NASCAR advertising leans toward energy drinks, tools, viagra, Wal-Mart, chewing tobacco, and low cost website hosting.

Formula 1 has a different audience.

Rolex Formula 1

Takeaway: some wines are NASCAR. Some are Formula 1. They’re both wine, but don’t think for a second they have much in common or have the same audience.

(h/t to Steve Lawrence of Adelsheim winery)