Quiz: What are you selling?

Really, what are you selling? Think about this.

I’ll give you a hint: it’s not wine. Honestly.

It’s also not service.

It’s also not your expert advice.

So what are you selling? You’re selling┬áthe emotion attached to the sale, not the final product. The product is secondary.

You’re selling satisfaction.

If you approach your day like this, it takes on a whole different look. Try it out.