Quiz: What are you selling?

Really, what are you selling? Think about this.

I’ll give you a hint: it’s not wine. Honestly.

It’s also not service.

It’s also not your expert advice.

So what are you selling? You’re selling the emotion attached to the sale, not the final product. The product is secondary.

You’re selling satisfaction.

If you approach your day like this, it takes on a whole different look. Try it out.