This isn’t a sales trick, hack, or tool. It’s just a good habit for a wine sales rep to get into.
Talk three months ahead. Not all the time, but at least once during every sales call with a customer.
In September: “Let’s start mapping out December’s features for the holiday season.”
In November: “I’m focusing on this sparkling wine for a Valentine’s Display.”
In February: “What are you plans for your rosé section this year?”
In April: “Summer heat is around the corner. Here is my proposal for the cold box.”
In June: “I know it seems far off, but here is a Port pre-sell to make sure you’re in good shape this September.”
A regular habit of speaking three months ahead shows