Every once in a while a site comes along that provides so much pure information and advice that you simply can’t ignore it. One such site for me is Barking Up the Wrong Tree, run by Eric Barker.
Join Eric’s newsletter list and absorb his findings into your job. All of his findings are based on research and evidence, and all of his lessons can be applied to any aspect of the wine sales industry.
In a world where there is a endless slog of flotsam floating around pretending to be good information, it’s a breath of fresh air to see a website such as Barking Up the Wrong Tree. Enjoy and learn.