Every Monday I throw out a challenge to the readers of this blog. Often it’s about focusing on the right work, making lists, managing your time, learning more about a particular wine regions, etc.

This week it’s the opposite: Take your foot off the gas.

We are entering the last weeks of August, a slow time for wine sales in general. Consumers are trying to squeeze the last bit of summer fun into their lives, while at the same time getting the kids ready for a new school year. On the weekends, people are running to the cabin or attending another festival of some sort.

In other words, the last thing many people are thinking about is wine.

This week is the opposite of the weeks coming up in November and December. Take the time right now to rest up, breathe easy, and spend time with your family and friends. You’ll appreciate it in ten weeks.