Clean farming.
Vineyard worker compensation.
Family ownership.
Quality and provenance.
Wine served at the right temperature.
Good stemware.
Decent buyers that respect your time and family.
Bosses that help instead of hurt.
… what do you stand for? When is your line crossed?
Stand for something. Speak up. Say what is important. The alternative is just to float down the river and keep bumping into obstacles. If you choose to just float, then don’t complain.