Since April 2016, VineThinking has been a platform for me to share sales ideas with the beverage industry. Some years have been idea-packed, some a bit quiet, but the archive has become something I’m proud of and, based on our website traffic numbers, something that continues to be sought out by others (this was our most popular post … and it still gets hundreds of hits per day).

I’m excited to announce that VineThinking will grow with a new identity and mission in 2025.

Full details will be revealed soon, but our goal is for the new platform to become a hub of knowledge and training for all levels of the beverage-selling community: sales reps and sales managers, importers, servers, restaurant owners, wine bars, and more.  

We’ll achieve this through careful strategies, great media, and some new top-notch website development.

More details, including the announcement of the new website, will be coming soon. In 2025, you can look forward to sales growth through creative thinking and training!

Thank you! Onward to a great new year!

Jason Kallsen
Founder, VineThinking