The sales rep that is looking at a year long projection and goal, and has a plan to try to get there by December 31st, is going to sell wine in a much different way than a rep with a quota on a brand for a week or a month. A wine shop owner that Read More…
Category: Restaurants
How to (not) break into the hot new restaurant
It’s the place everybody is buzzing about. It’s the place to see and be seen. It’s the hot new place, and you have no wines on the list. What not to do: 1) Call and ask who the wine buyer is and then ask to speak to her. (She’s busy enough already.) 2) Show up Read More…