Amazon Prime Day didn’t exist before Amazon decided it should exist.
Why is it so successful? Because they have a dedicated fan base that responds to deals, offers, suggestions, reviews, and consistent fulfillment (if they are out of stock, you usually know it before the pain of ordering and never seeing it).
So the steps are pretty easy when you think about it:
- Build a tribe, community, small army, 1000 true fans, whatever you want to call it.
- Do what you said you’d do, then do it a bit better than everybody expects.
- Build it some more as a result of the positive energy you bring.
- Announce your own Prime Day (maybe choose a different name ;), where amazing thing happen, are offered, and are experienced for a 24 hour period.
This isn’t rocket science, and it’s not just for the Amazons of the world.
Think about what you can do. Own it. Don’t wait for a holiday to have a holiday like day.
Make it happen yourself.