… then you’ll always get what you’ve always got.
Mix it up. Challenge yourself. Find a peer group that will help you grow creatively. Pick three people in your industry that you know and trust, meet them for coffee once a month, and push each other to grow. Become accountable to them.
Always think about your job and business in new ways and new angles.
Or, resign yourself to always being the same. However, if you have resigned to always being the same you’re not allowed to complain, because you chose your own situation.