Creative ideas for the wine sales industry
We are in the final stretch of the wine sales year, the last two weeks of December. Christmas music is playing. Your restaurants have gift card promotions galore going on (and I assume you’re buying one, right? You’re going to eat there anyway, might as well write of the purchase on this year’s expenses while Read More…
What makes for a great Uber driver? Somebody who shows up. Somebody who does not crash. Somebody who is not obnoxious. Silence is golden. That’s really it. And some wine sales reps define the job they are doing by defending themselves this way: “Hey, I show up to all my accounts when I’m supposed to!” “Hey, Read More…
The daily “things I have to do” list is familiar to every single one of us. It’s about urgency. What has to happen TODAY. What has to happen NOW. It’s about checking off boxes and crossing things off that list, and that feels good and triggers a little endorphin rush in the brain and makes Read More…
Is your job a marathon, ala one person putting long distance effort forward to achieve? Or is your job a 100 meter sprint? One person bursting forth like Usain Bolt to set new records? Or is your job a team effort with many matches, ala the World Cup? Or is your job a single game Read More…
… or is it? If your business goes down in an account, do you mention it to the buyer? And if so, how? Do you whine, say the bills piling up and that things are tough and you need their help? Or do you say, in a constructive and straightforward way, that you’ve noticed the line Read More…
If you’re a wine sales rep on the street, visiting accounts every day, dusting off your bottles, showing new products, trying to hit sales goals, running will calls, answering the phone, and putting out fires all day, this is for you. A challenge for one week. When you park your car in front of an account, Read More…
It’s been a soft week of sales. Every sales pitch you’ve made lately falls flat. Your boss is not impressed with your work. You’re behind on your bills, and see dark clouds on the financial horizon. You question your choice of career and the future you have in it. Your confidence level has plummeted. You Read More…
Competition level archery is all about preparation, zen like calm, focus, detail, equipment, and timing the release of the arrow to nail the target. It’s a solo sport for the most part, thought at the highest level there can be teams of coaches involved. The bullseye is hit often but repeating the feat is the real Read More…
This week’s Monday Challenge is quick and simple. Question one: did you read the first Monday Challenge of this year? If not, here you go. Question two: did you read and respond to these two questions on that list: What is one clear personal goal (quantifiable) that you want to achieve in 2017? And … Read More…
Every Monday I toss out a challenge to derail readers from the norm and get their heads into a different mindset. This week: find a Q4 mindset in Q1. The first quarter of the year is always so fascinating in the wine business. Sales people relax and get back into their routines. Buyers are off Read More…
Large wineries have brand presence, resources, marketing departments, sales forces, trend reporting and analysis, marketing materials, and larger overall goals. Small wineries lack brand presence, lack resources, often have no marketing department, maybe a sales force of one (and often the owner/winemaker), no trend reporting or analysis, no marketing materials, and smaller overall goals. When Read More…
Every Monday I throw down a little challenge for readers, something to knock people off the daily predictable grind. This week: write your 2017 performance review, but do it today, 50 weeks before the end of the year. This exercise will take all of ten minutes if you’re a fast typer, maybe 20 minutes if Read More…
Good day and welcome to another great week! Every Monday I throw out a challenge, a wee bit of a push to get you on the right track, and occasionally a nudge to knock you off the track and see things from a different angle. This week: 1.92%. What does this mean? What is this Read More…
As a wine sales rep, how far out do you think, plan, organize, and set goals? The answer to that question might very well depend on who you work for. Some wholesalers are notorious for shifting territories around, pulling accounts from one rep and giving them to the other, all under the notion that it Read More…
Welcome to the final Monday Challenge of the year. Five more work days ahead for 2016, then this chapter is done and we collectively move into 2017. What to do? Just like Santa, make some lists and check them twice. List One: Do you have the opportunity to invest in your work life for 2016 tax deductions? Read More…