Stay healthy with your wine

The wine business is full of tasting opportunity, gatherings with wine friends, and intense blind tastings and discussion for those working toward sommelier certification. In other words, there is A TON of wine to taste on any given week. Be careful. Too much wine can creep into your system. Before you know it, the edges Read More…

Time counts down, not up

You never know how much time is left. (Sorry to sound dire. Sorry to also speak the truth.) This doesn’t mean you have to work like there’s no tomorrow, because as far as you know there is always a tomorrow (until there is not). What this does mean, however, is that you need to always remind Read More…

Hint: Use Maphill

When we talk about wine, we are often talking about place. When you talk about place, a map comes in handy. And when you need a map for your website, shelftalkers, or staff training take a look at Maphill.com. Satellite 3D Map of Napa County, physical outside Maphill is totally free service that allows you to make Read More…

Make a NOT to do list

Grab that pen and paper, close your eyes, clear your mind. Deep breath. Now think about your wine work life. What are the deepest negatives? The people, places, things, and experiences that suck the soul out of you, ruin your confidence, and instigate frustration to the point that you think about leaving the industry. What Read More…

Why do you buy a new wine?

This one goes out to the buyers at restaurants and retailers everywhere. It’s a simple question with far reaching implications, and one that I want you to think very carefully about. Why do you buy a new wine? The quick and cheap answer is “because it’s good” which means nothing because everybody’s definition of good Read More…

Getting comfortable

In the world of selling wine it’s easy to get comfortable. VERY comfortable.  The restaurant that buys most or all of their wines from you doesn’t need to focused on very much. Just kept happy. The big brands that are popular with the public don’t need to be popped for in store tastings. Just merchandised. Read More…

Never leave an unopened bottle

Wholesale wine reps often make a big mistake, usually at the end of the day or with the excuse of ‘being too busy’ or ‘I’m just trying to be efficient.” They leave an unopened bottle with a customer, saying “check it out when you can … it’s awesome.” This doesn’t work. This isn’t selling, it’s giving. Read More…

Do first what you fear most

Sales reps all have their own personality quirks. For years one of mine was actively avoiding things I feared the most. I was great at avoiding the tough conversations and the difficult phone calls. Many of us are. Fear is powerful stuff. “Fear” brings up images ahead of the interaction. Images of high pressure, intense Read More…

Wine Connections

As a wholesale rep, retailer, or restaurant, you have a customer base. That base is composed of fans of your work, your wines, your food, and your energy. Think about that base, and some of the individuals that are in it. Certain buyers for certain accounts, customers that regularly attend your tastings, the regulars that Read More…

What’s really important can’t be measured

Sales figures. Growth rates. Return on investment. All of these are interesting, all are relevant, but they are not the whole picture. A disengaged, frustrated, unenergized, unmotivated, unloved employee can easily, at the same time, be a top sales person with double digit growth year to date and one who brings you a large return on Read More…

Insides and Outsides

My wife and I attended a large public wine and food event last night. The type where fancy people donate good money to the cause, and the best restaurants in the state have their tents set up. It was beautiful and wonderful, and almost a perfect night. For reasons I don’t need to go into here, Read More…

Monday challenge: The bottom of your list

This week’s Monday challenge is aimed at wholesale sales reps. One week from today it’s August. That means we’re in the deep part of summer when beer sales are the focus for most retailers, and major wine list changes are low on the priority list for most restaurants. So what to do this week? Aim Read More…

Do you really want the main stage?

Here’s a fabulous story from Moby’s new autobiography Porcelain, talking about playing Lalapalooza in 1995. Lalapalooza in those days ran two stages, with the primary and bigger acts on Stage One and a handful of relative unknowns on Stage Two. Moby was booked for the second stage, which “had made me feel like a techno Read More…

Who is your real competition?

For restaurants, is it any other place that serves food for money? Or is it places that serve food similar to yours and charge the same or less? Or more? For retailers, is it any other store that sells alcoholic beverages? Or is it other stores of similar size and reach and impact? Or is Read More…

Missing the Free Throw

A basketball player steps up to the line. This is no ordinary basketball player. He’s a professional, paid millions of dollars to put the ball through the hoop. There is no defense. Nobody attacking them. It’s a free throw. And how often will they miss? On average in the NBA, over the last two decades, they Read More…

First thing: Tell people about the wine

Time and time again I’m amazed how effective the most basic “system” in wine sales truly is. Tell people what you’re going to pour for them. Pour it for them. Tell people what you poured for them. It’s a simple derivative of a common pattern in communications, but it’s surprising how often it’s not done. Read More…

Constructive Criticism

Young, new, and fresh art students who have not gone through the process of constructive criticism often have something approximating a nervous breakdown when entering it for the first time. Opening yourself up makes you vulnerable, and hearing people critique something personal is too much for many. The young students often focus on the criticism Read More…

Welcome to the last half of July

We are entering the deepest part of summer: the six week stretch ahead of SOND (September, October, November, and December … which is traditionally when half of the total wine sales happen in the United States). That means two things: Time to start planning. Get out the calendar. Halloween, the presidential election, Thanksgiving, holiday shopping, Read More…

24 Months: What can you do?

Organizational wonks that develop massively complicated systems to track goals, priorities, and information seem to have something in common: they focus on the here and now (what has to be done today and tomorrow), the end of year goals (the annual review, fiscal year, etc.), and then, strangely, they shoot off to lifetime goals or Read More…

Bookstores vs. Wine Shops

Similarities: Both have wide selections. Great variety. Both have door-opener, easy point of entry products. Both have higher end, more intellectual, more speciality products. Both have large national retailers that come into a city and seem to crush the competition and put them out of business. Then that gigantic company is suddenly on the ropes Read More…

Hard Decisions and Work Creep

A hard decision involves loss: by deciding to do one thing, something else falls. If a manager or owner is simply asking people to do more, produce more, sell more, leave no stone unturned, take on more responsibility, slice their time into smaller bits, organize even more data, track relationships with even more people, drive Read More…

Why do you buy from ME?

Sometimes the best questions are the easiest to ask. If you’re a wine wholesale rep, during this beer-fueled summer season take the time to dig a bit into your account’s motivations. Ask your customer: “Why do you buy from ME?” By asking this question you’ll break some ice, learn about your wine buyers in a Read More…

All Corners of the Wine Business

Note: before going into the post, I just want to say a huge Thank You to those that are spreading the word about VineThinking. Subscriptions to the email updates are going through the roof, including many big names in the wine business and wine journalism fields. Please keep spreading the word if you’re finding value Read More…

Needs and Wants

There are things your customers need to know. There are other things they want to know. And there is a fundamental difference. NEEDS For a restaurant, your customer needs to know when you’re open and closed. They need to know how to get there, and if there is any construction in the way. They need to know Read More…

Measuring Sticks and Managers

Managers are good at managing people, which is very different from leading people. “Management” is a term that goes back to the early part of the industrial revolution when factories and assembly lines proved incredibly profitable if the system was managed correctly. The measuring stick for the factory production of that time was not the Read More…

Wine Motivations

Wine buyers (retailer and restaurants) purchase wine for a kaleidoscope of reasons. There’s a deal It tastes great It’s popular nationally It’s not popular nationally It has limited availability The label is awesome They are doing you a favor Their boss told them to. They’ve liked it in the past They’ve never heard of it Then Read More…

Barking Up the Wrong Tree

Every once in a while a site comes along that provides so much pure information and advice that you simply can’t ignore it. One such site for me is Barking Up the Wrong Tree, run by Eric Barker. Join Eric’s newsletter list and absorb his findings into your job. All of his findings are based on Read More…

Surprise the people you see the most

We are all stuck in a rut, because the rut is predictable and comfortable. Same type of clothes everyday. Same shoes. Same attitude. Same jokes (or at least themes of jokes … that one person always tells bad jokes, another only off-color jokes, another long-format jokes). For wholesale reps and winery reps, there is comfort Read More…

Happy July 4th, and a Marketing Plan

Happy July 4th to everybody. America’s holiday. Fireworks, grilling, and good times for all. So let’s make use of it. Lesson Part 1: If you need photography for your blog, Facebook posts, tweets, etc. you have an amazing and legal archive at your fingertips within the Flickr Creative Commons. Here’s what you do: Go to Read More…

The risk of being comfortable

Your business is going well. Not great, but humming along. You do the same thing every week, the same good customers show up, they buy the same types of wines. Life is good and predictable and comfortable. Watch out. There is always somebody around the corner. A new wine shop getting some press. The hot Read More…

A July 2016 wine challenge

Think of your network in your wine world. Think of the people that are either relatively new to it, or so constantly enthused about wine that they still have that buzz of excitement whenever you pour something for them. The people that know enough to know they love it but don’t know enough to get Read More…

The weakest wine

Yesterday I wrote about choices, and about being the person to stand up and be remarkable and make a fuss when things aren’t quite right. There was some chatter on the social channels afterwards about the post, and I want to riff a bit about one line in particular, coming from my examples of situations: Read More…

There’s always a choice

“But I have to …” is the core message I hear from many in the wine industry when they are privately complaining about their job. It might not be those exact words, but the essence is that there is no choice for them in the matter. Three examples: The wholesale rep who has to do Read More…

What the customer needs

Your customer needs new ideas, fresh thoughts,  new information, and a sense of confidence from you. In other words, new challenges. A server at a restaurant should be able to explain a strange ingredient on the menu, or talk for at least a few seconds about the Godello vs. the Garganega. A wine retailer should Read More…

Doing the Right Thing …

… is pretty much impossible. The Right Thing involves too many variables, too many definitions, too many opinions. It is impossible to do a litmus test on, and impossible to quantify. Sadly, it’s what many mangers ask of their employees. But the Right Thing is a worthy goal, just misguided. Maybe there is a better Read More…

Taking a Pause

Today marks the start of an annual ritual for me, my summer break for ten days of mental and physical relaxation, plus several periods of Deep Work. Deep Work is capitalized for it’s the name of a new favorite book, and the name of what I’ve done during this week for the last twenty five Read More…

“They’ll do you right”

As a wholesaler, it’s often best to not have a monopoly on a wine list. Majority, yes. Monopoly, no. There is a draw that the owner/buyer at the restaurant will feel toward to question of “I wonder what working with other companies is like?” There is no magic number, for it’s based on the size Read More…

What, really, is your job?

This is a question for the wholesale wine reps. When looking back at your past month, what was your job? Be honest. Were you an order taker? Were you a problem solver? Were you a teacher? Were you a delivery person? Were you a counselor? Were you a business partner? Were you a designer? Were Read More…

Wine sales strategy

A question for wine wholesale reps. Pick one of your customers, any customer. What is your strategy with them? I’m not asking “what do you normally do when you see them?” No, I’m talking about strategy. Strategy needs both short term and long term goals. Strategy considers all objections and obstacles to achieve the those goals. Strategy Read More…

Monday Assignment: Thank you

Starting today, every Monday morning will be the “Monday Assignment” … a gentle kick in the butt in a certain direction to achieve a certain goal. This week: say thank you. Not to everybody, and not to the obvious. I’m aiming at the middle, the ones that don’t hear it often from anybody, including you. Read More…

Sometimes there is no good reason

A major point of frustration for many wholesale wine reps is when they see a competitor’s (usually declared inferior) product get a prime spot in a wine shop, or a new by the glass slot at the restaurant they have been working on for months. Why did that wine get in? Often there is a great Read More…

Formula 1 and NASCAR … and wine

Both are about cars going fast. Both are about driving a set path. Both are about engines, technology, and momentum. Both have sponsors, for they are incredibly expensive sports to participate in. The big difference? The audience. NASCAR advertising leans toward energy drinks, tools, viagra, Wal-Mart, chewing tobacco, and low cost website hosting. Formula 1 Read More…

Think before you text

There are four main types of current/modern one-on-one communication. The first is the email, the most common form of transferring information from one person to another. It’s passive, and sending an email implies less urgency, usually, knowing that the recipient will see it at some point and will respond at some point. Also good for Read More…

How to …

How to get into an unsold account: Show up. Ask questions. Network. Show up. Ask questions. Network. Repeat. Repeat. Don’t stop. It takes work, it takes time, and there are no shortcuts. How to advance in the wine industry: Show up. Ask questions. Network. Show up. Ask questions. Network. Repeat. Repeat. Don’t stop. It takes work, Read More…

A quiz about wine wholesalers

Question: Which of the following is the most successful model? A wholesaler that expands their portfolio, directly resulting in more sales and greater revenue. A wholesaler that expands their customer base, directly resulting in more sales and greater revenue. A wholesaler that shrinks their portfolio and their customer base, yet show growth in sales and Read More…

Appreciation of circumstance

No job is perfect. There are plusses and minuses to all work situations. Consider yourself lucky if you’re working at a restaurant that has continuous staff wine training (beyond sales pitches by sales reps), and encourages or invests in outside education. Consider yourself lucky if you’re working at a retailer that encourages the whole staff Read More…

First tasted, last consumed

We have all seen this at tastings, but haven’t thought much about it. The wine that everybody rushes forward to try. And it also happens to be the last one consumed. It’s the flash in the pan wine. Look out for it. It’s fancy, it gets lots of attention, and it turns out it’s also shallow, one dimensional, Read More…

Never assume you know how a restaurant will do

No stars. Zero. “Poor,” the lowest rating possible, was the New York Times review in October of 2005 of the newly opened New York City restaurant Ninja. Frank Bruni’s review has even made the Ten Most Scathing New York Times Restaurant Reviews of All Time list. Referring to a choice of routes to your table (one Read More…

I finished, now what?

This is a brilliant idea from the floor of Barnes and Noble, where I’m writing this. To my left is a table of books. A variety, and I don’t know any of them. Above them is a sign. “I finished Twilight. Now what?” Books, like wine, can be intimidating. Plus there’s an investment of time Read More…

Competition

There’s always somebody cheaper. And somebody more expensive. There’s always somebody smaller moving faster, and somebody bigger moving slower.  There’s always the cool kid, always the brainiac, the shiny new things, and the pretty ones.  Who is your real competition? Most of the time it’s not more than 20% of who you can choose from Read More…

Happy Memorial Day. Now get to work.

Wine retailers, most of them anyway, can’t look forward to Memorial Day and Labor Day as long weekends of relaxation. The store has to be open. Customers want beer and wine to enjoy around the grill. Can’t ring up sales if you’re home grilling some food. Which of course means for many wholesale reps, Memorial Day and Read More…

Don’t assume anything

I went to test drive a new car a few years ago. They copied my license, handed me the key fob, and said “have a good test drive.” Getting into the car and looking at the fob I couldn’t figure it out. There was no place to put a key, and there wasn’t a start Read More…

Fighting for change (in the right ways)

If you work for a winery, importer, brand, or wholesaler that continues to do things “the way we’ve always done it” then maybe you’re the one fighting for change. Change is a big word, and a scary word to many. It threatens the status quo. It puts those that have been in the decision making Read More…

Package size first, price second

Two quotes. Same math. Different presentation. “It’s $180. It’s a six pack.” and “It’s a six pack for $180.” The way you present the price can have big impact. Be careful to always say the package size first, price second. Nobody likes to find out the wine is actually $30 a bottle after thinking, just Read More…

Is Your Business Model Distinctive?

The Harvard Business Review recently published a quick read called Your Whole Business Needs to be Distinctive, Not Just Your Product. In it they cite the normal line up of Apple and IKEA when it comes to something distinctive. “The most effective companies don’t rely on distinctive products, services or brand for differentiation; instead, they focus Read More…

Points of Contact

As a wine wholesale rep, how many times a week do you touch your customers? You can’t count when they call you. That’s the wrong direction. You call them. You email them. You connect to them through social media. You of course meet with them face to face, sometimes twice a week. These are all Read More…

1 x 26 does not equal 26

Big distributors like to make big drops, for it makes for big numbers and the stack of wine has big presence in the store. But to sell 26 cases of a wine in one shot is very different than selling one case a week of a wine for 26 weeks. To drip it out, to Read More…

The magic words: No and Sorry

“Can I make a reservation for next Friday night at 7pm?” No, sorry, we are fully booked. “Can I buy more of that awesome rosé you had in the store last week?” No, sorry, it sold out and there’s no more until next year. “Hey! Send me five cases of that Sauvignon Blanc that I Read More…

Are you pulling down or pulling up?

You have a trusted group of followers, customers, clients, and associates. We all do.  They call you when they need advice, they seek you out for options, they trust you with information.  These people are the core of your business life. The insiders.  Ask yourself a key question: when they communicate with you is it Read More…

The Dishwasher Salesman’s Trick

When wine reps present their wines to a buyer, they’re often (as in 99.999% of the time) presented from white to red, least expensive to most expensive. It’s what we’ve been taught to do. Successful dishwasher salespeople do the opposite. They find out what the customer wants first. Then they present an even better dishwasher than Read More…

Why people drink wine

Sometimes it’s to examine the terroir.  Sometimes it’s to pair perfectly with a particular dish.  Sometimes it’s because it was suggested to them by a friend, reviewer, or server.  Sometimes it’s to celebrate a special occasion.  But it’s always with the intention of having a good time.  Don’t confuse the sometimes with the always. Wine Read More…

Above average is not the goal

To be above average only means you’re above the 51% threshold. To have a goal to be above average only means you understand how sad it would be to be below average. And often, when people use the term “above average” it’s referring to things that are either measured too simply, or things that can’t Read More…

Where is your focus?

The sales rep that is looking at a year long projection and goal, and has a plan to try to get there by December 31st, is going to sell wine in a much different way than a rep with a quota on a brand for a week or a month. A wine shop owner that Read More…

Momentum

The scientific formula for momentum says it all. Momentum = Mass x Velocity. In other words, you have a choice of how to grow. It’s multiplication, so if one metric stays the same, while the other grows, then greater momentum is the result. No matter where you are in the wine sales chain, the formula Read More…

What is the value of a wine?

Let’s not forget something simple: wine gets delivered into one door, then magically gets more valuable, then goes back out the door (for retail, in the hand of the customer; for restaurants, in the stomach of the customer). How does this happen? What determines how much more valuable that wine becomes? It’s not simply math Read More…